The AT&T Performing Arts Center, preliminarily referred to as the Dallas Center for the Performing Arts is a $354 million [1] multi-venue center in the Dallas Arts District for performances of opera, musical theater, classic and experimental theater, ballet and other forms of dance. It opened with a dedication by city leaders on October 12, 2009.
Three major architectural firms Foster and Partners (based in London), Office for Metropolitan Architecture (based in Rotterdam and New York, and REX (based in New York) have designed different parts of the Center.
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The AT&T Performing Arts Center includes four venues and an urban park:
The AT&T Performing Arts Center provides homes for five resident companies: The Dallas Opera, Dallas Theater Center, Texas Ballet Theater, Dallas Black Dance Theatre, and Anita N. Martinez Ballet Folklorico. In addition, the Center will also produce original programming and partner with local and national organizations to present a wide range of cultural performances, including music, dance, Broadway shows, concerts and lectures.
The inaugural 2009-2010 season at the Center had more than 500 performances, including 4 world premieres and featuring actors Billy Crystal, Frank Langella and Hilary Swank, tenors José Carreras and Ben Heppner, and jazz greats Ramsey Lewis and Al Jarreau, among many others.
Fundraising
The initial campaign began in 2000 with a goal of raising $275 million including forty gifts of $1 million. Only $18 million of the total budget for the project was publicly funded (more than 93% of funding coming from private sources).
In 2002, funding surpassed $100 million. By groundbreaking in 2005 campaign totals exceeded $200 million, including 80 gifts of $1 million or more. In August 2007 The Center raised its 100th gift of $1 million or more, the first campaign for cultural facilities in the history of the United States to do so.
In January 2008, total campaign funding passed the $275 million goal, and the Board of Directors voted to increase the goal to $338 million, adding a second parking garage and other improvements to the Center’s venues.
By August 2008, campaign funding surpassed $326 million—the largest capital campaign for cultural facilities in the history of Dallas and the most successful project of its kind in American history. The board increased the goal to $354 million, and as of May 2009 had raised $335 million.
The two largest gifts came earlier in the campaign: $42 million from Margot and Bill Winspear in 2002 and $20 million from Dee and Charles Wyly and Cheryl and Sam Wyly in 2004. The third largest gift was given in September 2008: a $15 million gift from Sammons Enterprises, Inc. in honor of Elaine D. and Charles A. Sammons.
Construction & Dedication
Groundbreaking was November 2005 and dedication was on October 12, 2009 followed by a Grand Opening week with various performances, concerts, and architecture forums. A community open house was held Sunday, October 18, 2009 and featured free outdoor concerts, performance art, family activities and fireworks.
Naming-Rights
On September 15, 2009, AT&T announced the naming-rights agreement for the performance facility.[2] As part of the deal, The Center will be one of the most technologically advanced performing arts venues in the country, equipped with AT&T Wi-Fi service and complimentary Internet access to patrons. AT&T will also offer unique mobile applications to AT&T wireless subscribers.[3]
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